Outline
Our team was humming along on messaging – steadily growing after overcoming some challenges
Then we got re-org’d and our priorities changed
Understand: I led the effort find our fit into the new organization – aligning our goals and objectives to the new PA’s OKRs.
Discovery: Began by bringing together 2 overlapping teams and knowledge from within the new org + Designing the sprint and program to help highlight areas where we can add value and develop new ideas.
Validate: Then to valid
Summary
I served as the sole IXD for marketplaces comms (30+ Eng), dring end-to-end UX vision for all features and launches, including bringing Calls, Messaging, and Photos to 13m+ users across Search and Maps (previously supported by 4 other UXDs). These multi-surface launches required working xPA, xFN, and alongside legal to facilitate merchant to consumer connections on Google’s Billion+ user products.
The challenge
When the Marketplaces Communications’ team shifted from Geo to Commerce, and from a platform team to one that enables delightful verticalized experiences, the team’s strategy need to be revamped with a new vision in place to to define the future of communications in commerce.
HMW help users to get things done in their shopping journeys combining the best of both Calls & Chat?
My role
Sprint designer & facilitator
UXR planner & executor
Product/Design thinker
Storyteller
Product prioritizer