As a part of my work on AT&T's FamilyMap®, I created a simple and compelling interaction to drive engagement with lesser known features and improve retention in subscriptions.
Audience and Goals
Meeting with Dr. Bivona and his team helped helped define the goals of the project and how we'd approach building something stronger and more personal and approachable.
(Skill plug: I also got to snap all of the photos used for the website).
Logo and Branding
Dr. Bivona and team wanted a logomark that evoked precision medicine and they sophisticated techniques used in the lab.
The outcome
Equipped with a new logo, and fresh pictures of the lab at work and at play, the Bivona Lab was ready to start it's next recruiting tomorrow's elite.
