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Bivona Lab

 

 

 

 
 

The Bivona Lab at UCSF is a world class biology laboratory using precision medicine to solve cancer. I designed brand which reflects the quality of their work, and built a more inviting website to help recruit the very best talent from around the globe. 

 
 

Audience and Goals

I set up a few short design exercises with with Dr. Bivona and his team to define the goals of his new websites and to define the personality/traits he wanted to convey to prospective students.  

(Skill plug: I also got to snap all of the photos used for the website). 

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Logo and Branding

Dr. Bivona and team wanted a logomark that evoked precision medicine and they sophisticated techniques used in the lab. 

The outcome

Equipped with a new logo, and fresh pictures of the lab at work and at play, the Bivona Lab was ready to start it's next recruiting tomorrow's elite. 

BEFORE

AFTER